I've dedicated a large part of my life to the craft of words—they shape our reality, guide our actions, and define our world. I'm fascinated by the strength of a single phrase, the influence of a well-chosen word, and the impact of a compelling story.
When I'm not engrossed in the world of words, you can usually find me outside relishing the simple pleasures of a long hike through the woods or a quiet moment beneath the open sky.
I also enjoy cooking. There's a special kind of magic in combining different flavors, experimenting with recipes, and ultimately creating something that delights the senses—much like words.
At the core of everything I do and love, my family stands as my anchor. My incredible wife and our two beautiful children bring immeasurable joy and meaning to my life.
Thank you for stopping by.
I work for Truist Bank on the Security & Access and Alerts design teams. I collaborate with product owners, legal and compliance, marketing, researchers, and other designers to create content for various experiences across web and app for digital banking.
I'm focused on our multi-factor authentication, global search, and servicing alerts. Using content design principles, plain language, and style guides, I work on the UX and UI content for end-to-end user flows for web and app and content for push notifications, SMS, and email.
As a unique project, I'm also helping create a content repository and tracking system for consistency and auditing.
Before Truist, I worked at USAA. I personally touched over 200 pieces of content ranging from web copy for insurance products to error messaging in user flows for our bank app.
I also assisted the transition to a new content management system (CMS). I reshuffled old and outlined new content to fit a page level strategy for optimal content design. I organized these zones to create a great user experience, align with design components and meet business goals.
Prior to USAA, I spent five years as a UX writer for a boutique design studio specializing in websites and branding. Working with CEOs, brand managers, digital product owners, marketing leads, and designers, I clarified messaging and guided users while maintaining brand style guides. I also used technical and on-page SEO best practices to increase visibility and help users find relevant content.
In addition to writing concise and clear copy, I organized CMSs, messaging hierarchy, and information architecture. I used customer research, the desired user action, and the business's goals to make design decisions.
Before UX writing
I spent 10+ years working in hospitality and restaurant management. I used my written and verbal communication skills to lead teams and boost morale. I also spent time working in the entertainment industry as an actor. My time in the hospitality and entertainment industries has taught me that when I listen to, empathize with and celebrate my teammates, I bring my best work to the table.
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